Even as dire as the situation is, I think that as human beings, we can only really assimilate certain kinds of information at certain paces because otherwise we just get turned off from it, and then nothing gets done. I’m trying to gently inspire here with this type of thing. So there are lots of different kinds of symbolisms that could be read into it, but I wanted to create something that was evocative in its sentiments but not too graphic that it would just bum people out. But they’re still floating around in the body of this larger gentle beast. So in the belly of the giant two–dimensional whale, we can see these things that we took as conveniences, and once they’re out of our sight, they’re out of our mind. They pollute our bodies, they pollute the ocean. It’s basically a longwinded way of feeding ourselves these petro-chemical plastics, these things that are cancer-causing. Most of the materials end up in the waterways that end up in the oceans and end up spinning around in the five gyres. We’ll use it once and it’s so convenient for us and we’ll throw it away and forget about it. Like the single-serve water plastic bottle. I wanted to in a gentle-giant sort of way try and relay this idea based on our of convenience. What inspired the artwork itself? Let’s talk about the main image, which I’m actually looking at right now. I drew these designs for the T-shirts and these water bottles that are reusable-that being the whole point-and we’ve just been kind of running from there. wanted to get involved, so everything just started lining up.
With this line of clothing, we combined with that, as well. They had just started this H20 campaign for using much more sustainable materials and sustainable practices. I asked them how they would feel about doing something that was centered around raising more awareness about the plastic pollutions in the world’s oceans-in particular, in the five gyres. So they asked if we wanted to do some type of collaborative design project, and I said absolutely. They’re a great bunch of people that run the company. And then there was the music aspect of it and an appreciation for art and design, as well. Our relationship was probably mostly centered around a mutual appreciation for surfing. Why did you decide to get involved with the project? I’ve known these kids here at Hurley for quite a long time. Jayne Seward caught up with Boyd to find out more about the project while he took a break from painting the massive three-wall mural at the Hurley headquarters.
All net proceeds benefit H.O.P.E.Ī party at Sea-thos Foundation on March 24 in Venice, Calif., fecirc ted the launch, and an April 2 event at the Hurley compound in Costa Mesa, Calif., featured Boyd’s artwork.Ĭalifornia Apparel News Fashion Editor N. The collection will be available at specialty retailers, The Buckle nationwide and online at now. The Hurley X Brandon Boyd collection features artwork inspired by the growing problem of plastic pollution in the world’s oceans-in particular, what happens when plastic pollution gets trapped in a gyre, or a large rotating current within the ocean, where the trash begins to affect the ocean ecosystem. He and his band, Incubus, created the Make Yourself Foundation in 2003, and they also work with the Life Rolls On Foundation. The multitalented visual artist and surfer is also using his voice to make a difference in the world. (Helping Other People Everywhere).įor Boyd, life is about creativity and self-expression. The Hurley X Brandon Boyd collection includes three original art-inspired designs that benefit H.O.P.E. The collaboration supports a cause near and dear to his heart-the ocean. Riding high on the success of his band Incubus' new single quot Adolescentsquot from their forthcoming album If Not Now, When?, Boyd has also launched an exclusive clothing collection with iconic surf brand Hurley. Artist, musician and activist Brandon Boyd is making waves in the world.
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